+90 (548) 878 37 84

I know how to attract guests to hotels and casinos in Cyprus through social media.

My name is Inna Malkova.
I am a freelance creator with 13 years of experience in HoReCa and experience working with international brands, including Beluga.
I develop strategy and short-form video content for hotels and casino resorts,
so that Instagram, YouTube, and TikTok work as real marketing tools — not just a formal presence.

Request a social media audit
Why social media influences hotel and casino resort choice

Social media influences decisions before booking — during comparison and preference formation
Verified data:
75% of travelers use social media as a source of inspiration before a trip More

52% of travelers use social media during the search and evaluation stage before booking
More

At the beginning of 2025, Turkey had approximately 58.5 million active social media users, about 66.7% of the population More
MY SERVICES FOR
Hotels 4–5★
WHY SOCIAL MEDIA OFTEN DOESN’T WORK FOR HOTELS & CASINO RESORTS?

People consume social media differently than booking websites, advertising, or aggregators.
Attention patterns, expectations, and depth of engagement are different.

In practice, this results in:


  • Content being perceived as advertising and failing to spark interest
  • Visuals that do not hold attention or guide the viewer to the next step
  • Social media failing to strengthen trust at the decision-making stage
I create content that is watched and trusted.

My approach is based on how people actually consume content:

in feeds, Reels, between personal posts and entertainment

  • STRATEGY

    — Defining the role of Instagram and TikTok within the overall marketing system


    — Connecting content with trust and real guest actions

  • TONE OF VOICE
    & VISUAL STYLE

    — Native to social platforms


    — Without advertising pressure


    — Aligned with the positioning level of the hotel or resort

  • CONTENT SCENARIOS

    — A strong hook in the first seconds


    — Sustained attention


    — Emotional engagement and a sense of presence

WORK FORMATS & PRICING
STANDART
Small hotels
  • Instagram audit from a guest decision-making perspective
  • General profile and visual recommendations
  • Content publishing and usage recommendations
  • Mobile phone filming
  • Basic editing
  • 6 ready-to-use vertical videos
  • Result: Clear understanding of channel potential and format testing without complex production
From 900 €
PREMIUM
4–5★ hotels, resort hotels, casino resorts
  • Social media strategy
  • Content architecture
  • Professional video production (Camera, Lighting, Sound, Drone)
  • Creative direction
  • Final editing and color correction
  • 10 ready-to-use vertical videos
  • Result: Structured, professional-level content ready for both organic use and advertising
From 2100 €
ULTRA
4–5★ hotels, resort hotels, casino resorts
  • Social media strategy
  • Content architecture
  • Professional video production (Camera, Lighting, Sound, Drone)
  • Creative direction
  • Final editing and color correction
  • Priority production
  • 15 ready-to-use vertical videos
  • Result: More content → more testing → more stable performance.
From 2700 €
ADDITIONAL SERVICES
Branding
Logo, visual identity, and brand book development to create a cohesive and professional brand image.

Websites & SEO
Website development or optimization focused on structure, clarity, and search visibility for international guests.

Graphic Design
Visual materials for digital and print use.

Targeted Advertising
Launch and optimization of digital advertising campaigns focused on high-quality leads
Get a quote
HOW I WORK WITH A TEAM
I work at the level of strategy, content scenarios, and execution quality, producing shoots aligned with business goals.
I assemble and manage the production team (photographers, videographers, assistants) and take responsibility for the result — from concept to final content.

I do not manage accounts and do not provide operational SMM services.

Apply now
Contact
Inna Malkova
Freelance Creator
Phone: +90 (548) 878 37 84
Email: inna.creativemarketing@gmail.com
Made on
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